It’s been 15 years since Japanese fashion mastermind Nigo started a streetwear label called BAPE. Back before there was Hypebeast or multi-block lineups for hoodies, Nigo called in a favor and borrowed 4 million yen to set up shop in Harajuku, Tokyo. A decade and a half later, and everyone’s familiar with his gaudy jewelry, flashy hoodies and relationships with trend-setters like Pharrell and Kanye.

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