
Attended the B by Aperire Fashion Show & Party in West Hollywood. The shoes are fashionably comfortable, designed by Hiromi Tatsuta the Creative Director for the company. Up close with Hiromi, here’s what I learned:
Jennifer Sharee (JS): Hiromi, your shoe designs are phenomenal! I’m so excited to meet you and preview the new collection. Tell me, when was the company founded?
Hiromi Tatsuta (HT): Thank you Jennifer, it is exciting for me as well. We started the company 4 years ago, but I had been working with other companies doing shoe designs as well. Japan is where we began and we have a presence in the US in cities LA, NYC & DC. Our store here in LA is our only store in the US.
JS: Do you manufacture the merchandise in Japan?
HT: Yes, all mass production is out of Japan.
JS: When did you launch in the US?
HT: May 2009
JS: Wonderful! Do you conduct fashion shows often in the LA store?
HT: This is our first fashion show! We do host events periodically in store as well.
JS: I’m excited to include your merchandise on our blog site at Drink Black Water and believe our viewers will appreciate your designs!
HT: Thank you Jennifer, I am appreciative to be featured on the Drink Black Water blog site!
One of the hottest female rappers in the game, Nicki Minaj was photographed in the June/July 2010 Vibe Magazine rocking the B by Aperire Bootie called Brandy in Silver color! This brand lives up to its statement of “undeniable style and uncompromising comfort!” Check them out at www.bbyaperire.com or if you are in the Los Angeles area, they are located at 7708 Melrose Ave in West Hollywood. Tell them Jennifer Sharee from DrinkBlackWater.com sent you!






