Dzmitry Samal, the former car designer turned eye wear manufacturer now has a line of timepieces. This watch collection is the first ever to have a concrete case.

The straps are made of rubber, and attached to them are 42mm steel cases which are wrapped in polished concrete. Dzmitry, the line’s designer created it with big city life and pop art in mind, and he seems to have succeeded giving us this feeling.