Google had a big 2015 — it changed its logo and introduced Alphabet, its new parent company. On Friday morning, Google traded with an equity value above $500 billion USD — less than 10 percent shy of Apple‘s value. Soon, Google could surpass Apple as the world’s most valuable company. The growth is largely due to growing digital advertising revenues, while on Apple’s end, the smartphone market is saturating. If Apple posts a subpar earnings report against an impressive Google/Alphabet report, we may see a shift in ranks.
Ironically, a large part of Alphabet’s revenue comes from Apple, but it cost Google $1 billion USD to keep its search bars on iPhones in 2014 alone.