Kendrick Lamar is back again in support of DAMN., releasing the official music video for “ELEMENT.” The clip in turn notes direction from Jonas Lindstroem and the Little Homies, the latter being K. Dot’s directing alias with Dave Free.

The impactful imagery closely mirrors that of the song’s subject matter, detailing life in the inner city. Subsequently, we see a number of brawls and even Kendrick himself throwing down.



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