Announced within a series of footwear-related tweets, Powell not only announced further sales growth for the Three Stripes but also confirmed that adidas has overtaken Jordan as the #2 brand in the United States for sports footwear, an achievement he never thought he would see in his lifetime.

Arguably Kanye West’s biggest critic and an avid believer that the “Kanye Effect” doesn’t play a large role in adidas’s growth, Powell highlights the Tubular Shadow and Superstar as August’s top sellers for adi. We’ll have to wait until the holiday season for the YEEZY BOOST 350 V2 “Beluga 2.0″ to see whether or not everything holds true but for now, we can play The Life of Pablo‘s “Facts (Charlie Heat Version)” and say “Yeezy, Yeezy, Yeezy just jumped over Jumpman.”


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