Gucci Mane is going from wearing designer duds to making his first foray into fashion.

DELANTIC marks his first non-music entrepreneurial effort.

Born Radric Delantic Davis, the line’s moniker repurposes his middle name. Its inspirations tap into the rich subcultural history of East Atlanta, Gucci Mane’s trapping grounds, and numerous other places. A release from the brand says that “DELANTIC also stands for independence, as a business, as an aspiration, as a culture.”

He’s not alone in this venture, however. Gucci Mane is partnering with consultant Todd Moscowitz, music manager and Theory executive Austin Rosen, and Minya Oh—better known as Miss Info, established music journalist and partner in consignment sneaker shop Stadium Goods.

The creative direction is handled by the duo of Peter and Patty Chung, veterans for labels like Supreme, Stüssy, UNDERCOVER, and plenty of other reputable brands. The launch products will consists of 3 artist tees as part of an ongoing series called “Fan Fiction,” made by friends and fans of Gucci Mane. Check them out below.

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