Condé Nast is to open branded restaurants around the world as commercial extensions of its magazines such as Vogue and Gentleman’s Quarterly (GQ).
The new business, Condé Nast Restaurants, will be headed up by Jonathan Newhouse, chairman of Condé Nast International. Newhouse said Condé Nast will target markets around the globe, including emerging markets in Asia, the Middle East and Latin America.
Newhouse said Condé Nast is considering opening restaurants specifically in Dubai, Singapore, Hong Kong, Bangkok, China, Japan, Korea, Turkey, Brazil and Uruguay with the hope of partnering with highly reputed restaurant operators in these markets.
To date Condé Nast already has branded establishments based in Moscow – Vogue Café, GQ Bar and Tatler Club – which have been licensed to an independent operator, Arkady Novikov.